Where does corporate culture really take shape?

Corporate culture doesn't form in boardrooms, but in micro-teams: the crews, shifts, and job-site units where the real work gets done.

Science says Corporate Culture is formed
in your B-Teams...

Every strong organization is really a collection of small tribes. Each has its own pride, humour, and heartbeat. The smartest leaders don’t fight that — they lean in and celebrate it.

That’s what my MicroTeam Culture Program is built around — helping companies:

• Strengthen belonging at the crew level

• Reinforce safety and trust through connection

• Align each team’s identity with the organization’s larger story