HONDA EDUCATION PROGRAM CASE STUDY

HONDA EDUCATION PROGRAM CASE STUDY

CHALLENGE

Honda Canada aimed to find a solution to enhance salespeople's education for increased car sales.

SOLUTIONS

Partnering with Pat implemented a merchandising program that rewarded/recognized salespeople scoring 90% or higher at Honda University

RESULTS

Over a decade, the program boosted car sales and motivated salespeople to continuously improve their skills by focusing on educating high value (B- level) salespeople to extra high value (A- level).

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